WW: The brand is a female-founded company. Once my team and I are satisfied with the piece, we decide to offer it on our site. to be handset, polished and finished, after which it goes through multiple quality checks, including mine. The piece of jewelry is then cast in our overseas factory. These diamonds are planned and laser cut to precision. We then create and cut the diamonds needed for each design with our diamond factory. I make the changes that I think would work best for that piece, and we come up with a final CAD rendering. I send those inspirations to our design team who in turn send me back sketches of variations and ideas. Overall, GB’s goal has always been to make the customer’s shopping experience frictionless and fast.ĪJ: For our High Jewelry Collection, it usually starts with one of my recent travels or a place that I have been longing to go to, as my inspiration. Someone who is looking for that statement piece of diamond jewelry, can buy it without breaking the bank. No appointments, no fussy experience, and no pushy salespeople. There is no brand that offers Lab Grown Diamond High Jewelry which is ready to purchase with a click of a button. High jewelry is another first-of-its-kind offering that only GB provides to its customers. From the time they submit their idea or inspiration, to the time they receive a 3D design of their dream jewelry, it takes us only 48 hours. WW: What does Grown Brilliance offer the lab-grown diamond industry that’s different than other companies?ĪJ: Truly Custom being one of our pride projects, lets customers bring their imagination to life. Lab-grown diamond details at Grown Brilliance Not only that, but the true cost and quality benefits of buying a lab-grown diamond is another reason for me to start Grown Brilliance.Ĭourtesy of Grown Brilliance. The moment I saw that lab-grown diamonds are exactly the same as mined diamonds, I wanted to bring that option to those who are truly looking to live a sustainable life and do good for the environment and themselves. When I was in the natural diamond world, there were NO alternatives to mined diamonds. If we can advance in technology to create alternative energy resources, alternative innovative ways to save the environment as a whole, then why should the diamond industry still be primitive in its thinking. Why launch a lab-grown company?ĪJ: I believe that we owe it to the future generation to make the world a more sustainable place to live in. WW: You’ve been around natural diamonds your entire life. This influence has helped me learn about jewelry design in a global and holistic way. AKSHIE JHAVERI: Mumbai being the melting pot of Asia, we grew up with art and culture not just from rich Indian heritage, but also with the artistic influence of countries like Hong Kong, Japan, Thailand etc.
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